Ben Johnson

Ten years ago, a gastroenterologist told me I'd be managing IBD for the rest of my life. Medication. Monitoring. Acceptance.

I didn't accept it.

Functional medicine, ancestral nutrition, a community of practitioners and founders challenging everything conventional medicine had settled for. Their protocols worked. Their products worked. I got better.

But I noticed something. The founders behind these brands — people with real missions and products that changed lives — were drowning. Not in lack of demand. In complexity. Team dysfunction. The gap between a $2M company and a $20M one.

I knew that gap. I'd spent fifteen years inside it. $850M in operations at Amazon. A $70M DTC portfolio. The pattern was always the same: clarity on mission, the right people in the right seats, systems that scale without breaking.

These founders had the mission. They were missing the rest.

So I started building it with them. Ancestral Supplements: $28M to $60M+. Dr. Gabrielle Lyon: 1M followers and a $6M practice. Paul Saladino: a content-to-commerce engine that turned audience into revenue.

The work is always the same. Sit with a founder who's built something that matters. Find what's holding it back. Fix it. Not with advice — with systems, people, and execution.

The industry that healed me deserves to scale. That's the job.