PAUL SALADINO MD
The Challenge
Paul Saladino MD (Carnivore MD) had built a massive audience around his contrarian nutrition message. The challenge: translating that audience into sustainable commerce while scaling content production without sacrificing quality or authenticity.
The Approach
We scaled the content production team and implemented systems that maintained Paul's distinctive voice while dramatically increasing output. The strategy focused on creating a direct connection between content and commerce.
The Result
A content-to-commerce engine that drives both top and bottom line growth. The content team operates efficiently, producing high-quality content at scale while maintaining the authenticity that built the audience.
Key Metrics
Building the Content-to-Commerce Engine
Why: The Carnivore Message
Paul's mission is to challenge conventional nutrition wisdom and help people discover the benefits of animal-based nutrition. His contrarian stance built a passionate audience—people who trust his research and recommendations.
The commerce strategy had to honor this trust. Every product, every promotion, every content piece had to align with the mission and maintain credibility.
People: Scaling the Content Team
Content-driven commerce requires consistent output without compromising the voice that built the audience. We built a team structure that:
- Captures Paul's voice and perspective systematically
- Produces content across multiple formats and platforms
- Maintains quality control at increased volume
- Connects content directly to commerce goals
The team operates as an extension of Paul, not a replacement for him.
Process: Content Systems That Convert
Not all content is created equal. Some content builds audience, some builds trust, some drives sales. We implemented systems that:
- Map content to buyer journey stages
- Track which content drives which outcomes
- Repurpose high-performing content efficiently
- Integrate commerce naturally into educational content
The result is content that serves the audience first while driving sustainable commerce.
Profits³: The Flywheel Effect
When content, audience, and commerce align, each element reinforces the others:
- Great content → Audience growth → More customers
- Happy customers → Social proof → More trust
- More trust → Better content engagement → Repeat
This flywheel creates compounding returns that accelerate over time.
Ready to Build Your Content Engine?
Book a strategy call to discuss how we can turn your audience into sustainable commerce.